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Background for the national strategy

We seek to have an impact in strengthening the country’s democracy and economic development.

Avina’s strategy and agenda in Ecuador share many objectives with Ecuador’s 2007–2013 National Development Plan, which seeks to build a more pluralistic, inclusive and multicultural society through discussion, education and joint work.

Avina actively contributes to seven of the 12 development objectives set out in the Ecuadorian national plan. These include improving

citizens’ capacity and potential; promoting a healthy and sustainable environment; ensuring safe access to drinking water, fertile land and clean air; strengthening public collaboration efforts; affirming national identity and recognizing cultural diversity; promoting universal political participation; establishing a supportive and sustainable economic system and promoting state reforms that improve the quality of life.

Our proposal for action is aimed at contributing to the strengthening of Ecuadorian democracy through shared responsibility, public assets, citizen participation, and transparency. Our aims are to promote social, ethnic and gender equity and to further the country’s economic development with particular regard for social and environmental responsibility.


National Strategies

Opportunities for advancing elements of Avina's continental strategy in Argentina include initiatives to support recycling, improving public access to water, mitigating climate change, preserving the Amazonian biome and promoting inclusive markets.

Please click the links to the right to see the initiatives for the current country.

Programas AVINA

Supporting the Struggle Against Climate Change

In 2007, María Elena Ordóñez, head of Avina’s ally, Fundación ARCANDINA, encouraged three important institutions to support the Child Education, Communication and Participation Plan and an educational campaign called “Sowing the Future” (Sembremos Futuro), which seeks to educate thousands of children from all over Ecuador on climate change, citizenship and environmental issues.

The campaign included the drafting of a “Letter for Life,” signed by more than 250,000 people, endorsing their personal and institutional commitment to protect the environment. As part of this campaign, a flag bearing people’s handprints made its way on a trek cross Ecuador, with educational workshops in all of the country’s larger


population centers.

With support from Avina, the Nature Foundation (Fundación Natura), the Children and Family National Institute (INNFA) and the Ministry of Energy and Mines, it was possible to broaden the coverage and impact of the campaign.

ARCANDINA continues using this educational, recreational and creative model in its campaigns, programs and television spots, which has been replicated in other countries such as Venezuela and the United States. At present, similar arrangements are being explored with TV Globo in Brazil.

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